What is Haptik:
Haptik is a leading name in the conversational AI industry, known for disrupting traditional marketing practices through the use of AI. Founded in 2013, Haptik has evolved from a B2C company to a B2B entity, focusing on improving customer engagement and lead generation for brands across various channels, including WhatsApp, web chat, and mobile chat applications.
Features:
1.Conversational Commerce Suite:
Haptik offers a suite of tools that enable businesses to engage with their customers through intelligent virtual assistants (IVAs). These IVAs facilitate personalized conversations, helping businesses discover customer preferences and make recommendations accordingly. This suite supports click-to-WhatsApp ads, allowing businesses to direct users to WhatsApp for initiating conversations and collecting essential customer information.
2.Scalability and Automation:
Haptik’s platform is designed to handle high volumes of incoming chats efficiently, thanks to its automation capabilities. This ensures prompt and effective responses to queries, enhancing the customer experience.
3.Lead Generation and Retargeting:
By leveraging data collected from customer interactions, businesses can nurture leads further down the acquisition funnel. This personalized approach to outreach leads to better lead generation and conversions.
4.Global Presence and Partnerships:
Haptik has demonstrated its capability to function on a global scale, as evidenced by its creation of a COVID-19 bot for the Government of India, one of the largest WhatsApp bots worldwide. This highlights its capacity to partner with customers globally.
Target Audience:
Haptik’s target audience primarily consists of businesses looking to enhance their customer engagement and lead generation efforts through conversational AI. This includes brands across various sectors that seek to improve their marketing strategies by leveraging AI-driven tools for personalized customer interactions. The platform’s features cater to businesses of all sizes, from startups to established enterprises, aiming to provide a more engaging and effective customer experience.
